Aquascutum Active

The history of the Aquascutum Active brand begins with the founding of Aquascutum, a British brand founded in 1851. Aquascutum, which means "water shield" in Latin, was founded by John Emary, a London-based tailor who set out to create waterproof clothing. The brand's first innovation was a waterproof fabric, initially used for coats that immediately became a hit with wealthy customers and the military.

Over the years, Aquascutum became an icon of English fashion, specializing in the creation of classic garments, such as trench coats, also appreciated by personalities such as Winston Churchill, Sophia Loren and Cary Grant. During the First World War, Aquascutum's trench coat was adopted by the British armed forces, making the brand a symbol of quality and practicality.

Aquascutum Active is a more recent line of the brand, created to meet the needs of high-end technical clothing.

Aquascutum Active combines the brand's heritage with a contemporary vision of citywear through fabrics, manufactures and technical details, combined with balanced thermal insulation and proper breathability of the garment.

This segment has expanded the brand's offering, adapting it to modernity and the needs of those who lead an active lifestyle, without sacrificing the elegance and tradition that characterize Aquascutum.