Liu Jo Kids

Liu Jo is an Italian brand founded in the mid-1990s in Carpi, a district renowned for its excellence in knitwear, by Marco Marchi with the vision of creating a brand that represents current, identity-driven, and free fashion, capable of celebrating female beauty through women empowerment. Based on creativity and insights typical of the Italian attitude, the company has expanded its identity into categories such as clothing, accessories, footwear, and jewelry, communicating a contemporary and highly recognizable lifestyle.

Its style universe is also completed by the Liu Jo Kids apparel line, dedicated to young girls under 16. The collections capture the dreamy, rebellious, and fun spirit of young girls, offering an ideal combination of style and practicality with cool, colorful looks and a lively mood. The under-16 lines of Liu Jo accompany every moment in the junior universe, from school hours to playtime and outdoor adventures.

Over the years, Liu Jo has remained faithful to its initial vision and, now more than ever, aims to be the voice of important values such as the free expression of self, representing current, identity-driven fashion, ready to convey its own idea of beauty.

Today, Liu Jo is sold in 45 countries through a distribution network of over 280 mono-brand stores and around 5,000 multi-brand stores worldwide.