Peak Performance

Peak Performance was founded in 1986 by two passionate skiers who decided to live their dream. They quit their day jobs, embarked on an adventure and started a company based in Are, Sweden.

Since then, we’ve been dedicated to honoring our heritage of designing products that push boundaries. Today, both the city and the great outdoors are our playgrounds. We offer something that nobody else does. We unite design and function and create unexpected apparel for people like us. Designed and developed by our team of skiers, fashion designers and adventurers, all our products are defined by cutting edge design and exceptional quality.