Thursday 22nd June, #SerravalleOutlet celebrated Pride Week with a spectacular initiative inserted in the suggestive context of Parco Ravizza, a free public event that made the neighborhood and the whole city dance thanks to the explosive energy of Dargen D'Amico and Beatrice Quinta
The evening has been enlivened by a voguing exhibition curated by La B. Fujiko with the participation of the BBallroom crew and by the closing DJ set signed by Polly and Pamy.
The show was an explosion of joy and colours, in a location made even more magical and immersive by the light installation which characterized the area for the entire duration of Pride Week and which transformed the foliage of the trees into a mammoth rainbow flag of over 700m2.
The event was part of the asphalt strip of via Bach, the street inside the park that connects via Vittadini to via Bocconi, completely redeveloped in September 2022 thanks to a regeneration and tactical urbanism intervention also developed by Serravalle Designer Outlet, conceived with the collaboration of the street artist Luca Font.
DARGEN D'AMICO
Rapper, songwriter and producer, Dargen D'Amico is one of the most eclectic and poetic representatives of the contemporary Italian songwriting scene. He has moved the boundaries of genre by fusing rap with Italian cultured music for the first time in Italy. A unique style characterized by the deconstruction of language and games of balance between the senses of words. He is engaged as a judge in the seventeenth edition of the X Factor television program.
BEATRICE QUINTA
Sicilian singer-songwriter, born in Palermo in 1998.
In 2020 a new artistic journey begins, continuing to write ironic and seductive pop songs. In 2022 she participates in "X Factor", finishing second and publishes her unpublished "Se$$o". His latest single is "Fatal Attraction" available on all digital platforms.
POLLY & PAMY
Paola Pamela Ameyibor Alias Polly and Pamy born in 1999 are two DJ sisters of Ghanaian origin who differ in their style and also for being among the first to bring the Amapiano and Afrobeats genre to Italy.
From 2022, in addition to playing for various events, they themselves become fashion and style icons by participating in events up to attending New York Fashion Week and Milan Fashion Week both as a DJ and as an influencer.
LA B. FUJIKO
Dancer, choreographer and event planner.
Pioneer of the world of Voguing in Italy, Mother of the House of Ninja and founder of Bballroom with which she organizes Balls and some of the most important events in Italy, including "The Scandalous Ball" and "Milan is Burning".
Magnificent and colorful jewels create a glittering metropolis La Città della Moda is configured as a work of street art, an act of love for Milan, an urban regeneration project designed to enrich a community and to give it back the most precious thing: the space in which to live. The world designed by LucaFont creates a point of contact between the city of Milan and the streets of Serravalle Designer Outlet.
The exhibition, still present in the Centre, makes a corridor shine, leaving visitors captivated during their shopping days.
Luca Font was the protagonist of the redevelopment project by Serravalle Designer Outlet of Parco Ravizza, in Milan. Discover the tactical urbanism work signed by the street artist and the set of inclusive workout tools made available to all fitness enthusiasts. His was a graphic work of art expressed through shapes and colors in a constant search for visual synthesis, a fusion of minimalism and expressiveness.
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