We all know that jeans are a girl’s best friend but try giving jeans a swerve for a change and slip on a practical and perfect denim dress, adding a feminine spin to your closet. The denim dress is your Summer go-to piece that will make you look fresh and oh-so-chic. From belted to button through, midi and minis, the denim dress will be your summer mainstay that you’ll be wearing on repeat. Try a nipped-in waist for the most flattering fit that skims your shins, paired with flats for the office or heals to a wedding. Denim is no longer just for casual wear, you can find pieces that fit into your day-to-day work outfits and for those more formal occasions.

Let’s face it, with the likes of everyone from Gigi Hadid to Marilyn Monroe rocking double denim, it’s hard to go wrong. But why stop at double? Throw a denim shirt into the mix and let the colours and textures do the talking. Opt for either a lightweight chambray cotton or classic denim shirt with decorative embroidery or feminine ruffles to compliment your wardrobe. Every modern wardrobe needs a versatile denim shirt. 

Jeans are the closet staple that still keep evolving year after year! Whether you're looking to upgrade your style or want some perfect new jeans, there’s a ton of great options from skinny to flared or baggy to straight-leg. Sometimes a twist on a classic can be fun and with that in mind, make a statement this season by choosing bold pieces in new colours. Try opting for pastels, whites or greens to make heads turns. Other key trends include a high rise and straight leg jean, wide cut roomy styles and the leg lengthening 90’s bootcut. So, get creative with your denim fits! 

The rugged American trucker jacket is a menswear classic and a permeant wardrobe staple that never goes out of style. Effortlessly stylish and totally reliable, it looks just as good beaten up in a faded blue as it does in a rigid dark wash. It has been a go-to style for everyone from Martin Sheen, to Steve McQueen and Paul Newman. Initially designed in the early 1900s as a durable work outfit for Gold Rush Miners and cowboys in the American West, the denim jacket is recognized for its durability and universal appeal ever since. This is a garment which is built to last and never goes out of style. 

The button-down shirt is a classic style and easy transitional piece that you can pair with just about everything, from summer to fall. Try updating this style icon with polished buttons or subtle details for a contemporary utility finish, or channel that western vibe with embroidery. Oversized proportions offer a more casual feel, while dark washes and raw denim bring a smarter edge. Don’t be afraid to experiment and wear your jeans, denim jacket and denim shirt together. If Elvis did it, why can’t you? 

It’s undeniable that life wouldn’t be the same without your failsafe pair of jeans. Denim is our favourite fabric with its effortless and timeless appeal. Dressed up in a crisp raw denim or dressed down and distressed, our jeans reflect who we are. Pick a sophisticated dark selvedge for the evening or a patchwork slouchy fit for weekends. Pair with boots or a chunky sneaker to reflect your mood. For a trend driven look, channel 80’s and 90’s Grunge with bleached washes and punk inspired finishes like graffiti patches, slogan pin badges and Jackson Pollock inspired paint splatters.