The Menswear Edit
AW24 Trend Guide
From elevated denim and dynamic checks to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!
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Diesel
Tommy Hilfiger
Diesel
Tommy Hilfiger
PREPPY SPORTS
Collegiate Cool
One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Aimé Leon Dore who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Polo Ralph Lauren, slim tailored blazers by HUGO, cotton polo shirts by Lacoste, and sleeveless vests by Nike, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with track pants and sneakers is a recipe for success.
The North Face
Mountain Warehouse
The North Face
Mountain Warehouse
GREAT OUTDOORS
Functionality Gets An Upgrade
Combining an earthy autumnal colour palette with a diverse variety of textural fabrics, one of our favourite trends of the season saw functional outdoor dressing get a major style upgrade. From puffers by The North Face to waterproof jackets by Columbia Sportswear, and multi-pocket technical utility jackets by Mountain Warehouse, these outdoors essentials came with layered looks on the runways, creating a rich panoply of textural elements that help to give this trend depth and character. Utility staples such as cargo pants, brushed-cotton button-down shirts and hiking boots are the glue that sticks this trend together, while the chunky sweater - beautifully crafted at Harry Rosen and BOSS this season - reinforces the tactile sophistication of our new favourite trend.
Sandro
Vans
Sandro
Vans
CHECKS
The Joy of Checks
Tartan patterns originated in the 19th century in the Scottish Highlands, crafted by weavers to represent specific clans. Since then, they’ve remained largely unchanged, proof that great style never dies! This season, designers have been pushing the boundaries of plaid, blowing up checks or using bright colours to give them an urban look. Check shirts by Polo Ralph Lauren and Tommy Hilfiger are a great way to introduce patterns to your autumn wardrobe. Overshirts and fleece-coloured jackets have always been willing receptacles of check patterns and this season is no different. Alternatively, you can make a subtle acknowledgement of the trend by opting for flashes of check in a cap, hat, or scarf.
Calvin Klein
Watch Station
Calvin Klein
Watch Station
DRESSED-UP DENIM
Denim Smartens Up
Even a menswear genre as timeless as denim cycles through trends, and while only last year the runways were embracing oversized shapes and distressed looks, it appears that denim has graduated into a more mature and smarter style category if the shows of Prada, Louis Vuitton and Prada are anything to go by. The ubiquitous denim shirt is less of a ‘western’ style this season, with dressier options by Calvin Klein and Sandro leading the way. Jeans have also taken a turn for the more elevated, with the likes of Levi's and Mavi producing deliciously slim fit styles in lightweight denim cloths. These are great styled with textural layers, such as a suede jacket by AllSaints or a tailored corduroy jacket, bookended with some sleek suede Chelsea boots.
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