McArthurGlen partners with Nike for second year running to encourage kids to get active

McArthurGlen, Europe’s leading designer outlets company, has teamed up with Nike to stage a series of inspirational ‘Young Athletes Activation’ events for children. Designed to encourage youngsters aged 5-12 to enjoy an active lifestyle, the events are taking place at eight McArthurGlen designer outlets in seven countries - Belgium, France, Germany, Greece, Italy, the Netherlands and the UK.

The four-day event which are taking place between 4 – 7 August and 25 – 28 August will consist of a fun and challenging pop-up trial zone. Each event offers children the chance to be assessed by professional trainers for flexibility, endurance and running skills and then participate in a selection of mini-classes in running, street dance and body workout. Upon completing the classes, kids receive an official diploma and a goody bag.

Nike, which retails in a total of 20 McArthurGlen outlets throughout Europe and Canada with its Nike Factory Stores, will be provide their Flex trainers for the kids to test at the trial zone. 

Shaeren McKenzie, Group Marketing Director of McArthurGlen, said: “We’re very proud to be raising awareness amongst our younger customers of the benefits of an active lifestyle.  The ‘Young Athletes Activation’ events will be great days out for the whole family – and with valuable discounts on Nike’s highly desirable products.”