Celebrating 70 years of Adidas

Three stripes, 70 years

From humble roots in Herzogenaurach, Germany, to the iconic brand it is today, we’re celebrating 70 years of adidas. Step into the time machine of adidas’ archive with innovative products that blur the line between sports and fashion.

Be creative, independent and take responsibility for your actions.

Ali Dassler, founder of adidas

Ultraboost Trainer

Stan Smith Sneaker

Ultraboost Trainer

Stan Smith Sneaker

Universally cool, everybody’s wardrobe should have an item (or ten) of adidas in it. And if it doesn’t, or if you want to add to your collection, then the brand’s 70th anniversary is the best excuse to pay homage to the three stripes recognised the world over. Founder Adi Dassler is famous for saying “only the best for the athlete” and his motivation played a huge role in the history of the brand and its unique culture that lives on today. From iconic sneakers like the Superstar to innovative trainers like the Ultraboost, and ever-trending athleisure pieces, adidas are set to have a very real influence on the future – and your outfits.

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