The Menswear Edit
AW24 Trend Guide
From elevated denim and dynamic checks to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!
New In Now
Crew Clothing | RRP £69 Outlet £31.50
Lacoste | RRP £120 Outlet £84
Joules | RRP £49.95 Outlet £24
Osprey | RRP £245 Outlet £115
French Connection | RRP £45 Outlet £31
Crew Clothing | RRP £69 Outlet £31.50
Lacoste | RRP £120 Outlet £84
Joules | RRP £49.95 Outlet £24
Osprey | RRP £245 Outlet £115
French Connection | RRP £45 Outlet £31
PREPPY SPORTS
Collegiate Cool
One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Aimé Leon Dore who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Gant, slim tailored blazers by Tommy Hilfiger, cotton rugby shirts by Crew Clothing, and sleeveless vests by Polo Ralph Lauren, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with glossy track pants and sneakers is a recipe for success.
Tommy Hilfiger | RRP £120 Outlet £84
Coach | RRP £850 Outlet £379
Lacoste | RRP £160 Outlet £112
M&S | RRP £35 Outlet £28
Ugg | RRP £175 Outlet £105
Belstaff | RRP £325 Outlet £195
Tommy Hilfiger | RRP £120 Outlet £84
Coach | RRP £850 Outlet £379
Lacoste | RRP £160 Outlet £112
M&S | RRP £35 Outlet £28
Ugg | RRP £175 Outlet £105
Belstaff | RRP £325 Outlet £195
GREAT OUTDOORS
Functionality Gets An Upgrade
Combining an earthy autumnal colour palette with a diverse variety of textural fabrics, one of our favourite trends of the season saw functional outdoor dressing get a major style upgrade. From classic wax jackets by Hackett to quilted puffers by Calvin Klein, and multi-pocket technical utility jackets by Joules, these outdoors essentials came with layered looks on the runways, creating a rich panoply of textural elements that help to give this trend depth and character. Utility staples such as cargo pants, brushed-cotton button-down shirts and hiking boots are the glue that sticks this trend together, while the chunky rollneck sweater - beautifully crafted at Polo Ralph Lauren and BOSS this season - reinforces the tactile sophistication of our new favourite trend.
Hackett | RRP £230 Outlet £161
Levis | RRP £120 Outlet £84
Moss | RRP £79.95 Outlet £64.95
French Connection | RRP £35 Outlet £21
Gant | RRP £60 Outlet £42
Calvin Klein | RRP £110 Outelt £77
Hackett | RRP £230 Outlet £161
Levis | RRP £120 Outlet £84
Moss | RRP £79.95 Outlet £64.95
French Connection | RRP £35 Outlet £21
Gant | RRP £60 Outlet £42
Calvin Klein | RRP £110 Outelt £77
DRESSED-UP DENIM
Denim Smartens Up
Even a menswear genre as timeless as denim cycles through trends, and while only last year the runways were embracing oversized shapes and distressed looks, it appears that denim has graduated into a more mature and smarter style category if the shows of Prada, Louis Vuitton and Prada are anything to go by. The ubiquitous denim shirt is less of a ‘western’ style this season, with dressier cutaway collar options by Paul Smith and HUGO leading the way. Jeans have also taken a turn for the more elevated, with the likes of Levi's and Calvin Klein producing deliciously slim fit styles in lightweight denim cloths. These are great styled with textural layers, such as a suede jacket by Replay or a tailored corduroy jacket, bookended with some sleek suede Chelsea boots.
