The Womenswear Edit
SS24 Trend Guide
From power dressing to delicately feminine lace, discover how to tap into the key seasonal trends at Ashford Designer Outlet – always up to 60% less than the RRP.
New In Now
SUNSHINE YELLOW
A Sunny Disposition
Just as the first rays of spring sun warm our souls, let the life-affirming power of yellow invigorate your wardrobe this season. The runways were basking in a glow of yellow tones, from feminine pale lemon to more vibrant amber shades, with full tonal looks bringing the most solar sophistication. Key among the silhouettes are tailored blazers and trousers by the likes of Kate Spade and Ted Baker at up to 60% less than the RRP, offering a bright and powerful statement, or swap the trousers for a tonal yellow midi skirt by Guess. For a more casual vibe, look to labels such as Lacoste! AllSaints for feminine dresses, breezy trousers, and tapered jeans, while pale yellow lightweight knits and shirts are their perfect dance partners. Go for bold yellow tones in the shape of sunglasses by Sunglass Hut, and bags from Coach to serve your wardrobe sunny side up.
POWER DRESSING
Meet The New Tailored Edge
Once upon a time, power dressing meant structured shoulders and cigarette pants, but this summer’s flavour of tailored confidence enrolls the sophisticated assistance of loose-fitting blazers and wide-leg trousers. We’ve found glorious examples of this fluid look at Karl Lagerfeld - utilising a soft, neutral colour palette in order to let the silhouette do all the talking (but black and navy looks will work equally as well too). Both blazer and trousers can be worn as separates, and in the case of the latter, you can complement the palazzo pant vibe with a sharp waistcoat in a similar tone. Oversized white or off-white shirts by Reiss or Maje are another stylish device to emphasise the flowy aesthetic, all of which you can punctuate with sharper angles in your pointy shoes, belt, and clutch bag.
STATEMENT ACCESSORIES
Small Stature, Big Statement
Sometimes, all you need for a wardrobe refresh is an accessories upgrade, and this season’s offerings will not disappoint. From bold tone clutch bags to kaleidoscopic statement wedges via look-at-me sunglasses and chunky jewellery, there are a million and one ways to give your looks a glow-up at Ashford Designer Outlet this season. We’re in love with the colourful clutches and leather handbags at the likes of Kate Spade and Michael Kors, all of which create a strong contrast to the white lace trend, and really complement the must-have midi skirt trend. Stand-out shoes in the shape of strappy sandals by Moda in Pelle, flats by Karl Lagerfeld, and sling-backs by Dune won’t fail to turn heads, while a final colourful flourish by way of a bold leather belt and oversized shades will ensure that you are the most talked-about guest at every summer party.
