Name it

We design playful and affordable fashion for children who know what they want. We see the world through children's eyes and find inspiration in their sincerity. We create trendy designs with a strong focus on denim, always thinking about comfort, safety and quality. Our creativity is rooted in the loving and open spirit of children and we dress babies, kids and tweens for every occasion, and always with style.

NAME IT is part of BESTSELLER and began as EXIT in 1986. In 1996, NAME IT was introduced as a sub-brand and in 2008 EXIT was renamed NAME IT. Today, NAME IT is available in more than 20 markets in Europe, Asia, North America, South America and Australia, catering to the clothing needs of children aged 0-16.