Roy Rogers

From its creation in 1952, Roy Roger’s ,the first Italian blue jeans, introduced some features that never changed over the years : zippers on back pockets, pocket money, a coin pocket on the front  and the black triangular label on back pockets.

Through decades of history  the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and European denims, with a constant research  on special washings and garments strictly hand-made in Italy.