The Menswear Edit
AW24 Trend Guide
From elevated denim to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!
PREPPY SPORTS
Collegiate Cool
One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Aimé Leon Dore who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Sandro, slim tailored blazers by Fursac, cotton rugby shirts by The Kooples, and sleeveless vests by Tommy Hilfilger, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with glossy track pants and sneakers is a recipe for success.
PREPPY SPORTS SELECTION
GREAT OUTDOORS
Functionality Gets An Upgrade
Combining an earthy autumnal colour palette with a diverse variety of textural fabrics, one of our favourite trends of the season saw functional outdoor dressing get a major style upgrade. From classic wax jackets by Aigle to quilted puffers by Columbia, and multi-pocket technical utility jackets by Dockers, these outdoors essentials came with layered looks on the runways, creating a rich panoply of textural elements that help to give this trend depth and character. Utility staples such as cargo pants, brushed-cotton button-down shirts and hiking boots are the glue that sticks this trend together, while the chunky rollneck sweater - beautifully crafted at Fursac and Polo Ralph Lauren this season - reinforces the tactile sophistication of our new favourite trend.
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