ss24trends

The Menswear Edit

AW24 Trend Guide

From elevated denim to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!

PREPPY SPORTS

Collegiate Cool

One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Aimé Leon Dore who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Sandro, slim tailored blazers by Fursac, cotton rugby shirts by The Kooples, and sleeveless vests by Tommy Hilfilger, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with glossy track pants and sneakers is a recipe for success.

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