IRO, is an anagram of the French word for king. This is the story of two brothers Arik and Laurent Bitton who seized the opportunity to turn their name into a label, and did it in less than a decade. Driven by the same desire, they build a simple and strong wardrobe, to sublimate everyday the cool girl, confident, nonchalant but always true to herself.
Since 2005, the IRO wardrobe has been nourished by experiences based on a refined aesthetic, inspired by the 70’s in America, the joyful Japanese madness and Parisian romantism. So, the inspiration comes above all from the street, from an active, independent and modern woman.
The silhouette is a mix between sexyness and tomboy look ; slender sometimes urban, sometimes wild. We break codes and play with contradictions ; from leather to tweed, IRO has contributed to « désembourgeoiser » women's dressing.
Since its creation, the brand is asserting itself and growing: a line of accessories, a men's line in 2010.
Since 2005, the IRO wardrobe has been nourished by experiences based on a refined aesthetic, inspired by the 70’s in America, the joyful Japanese madness and Parisian romantism. So, the inspiration comes above all from the street, from an active, independent and modern woman.
The silhouette is a mix between sexyness and tomboy look ; slender sometimes urban, sometimes wild. We break codes and play with contradictions ; from leather to tweed, IRO has contributed to « désembourgeoiser » women's dressing.
Since its creation, the brand is asserting itself and growing: a line of accessories, a men's line in 2010.
IRO
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To McArthurGlen Provence
Plan Your Visit
The McArthurGlen Provence centre is located in Miramas, at the crossroads of 3 major motorways, which positions it only 45 minutes from Marseille, 40 minutes from Aix-en-Provence, and 90 minutes from Montpellier.