The Menswear Edit
AW24 Trend Guide
From elevated denim and dynamic checks to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!
PREPPY SPORTS
Collegiate Cool
One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Aimé Leon Dore who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Lacoste, slim tailored blazers by Cinque and sleeveless vests by Tommy Hilfiger, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with glossy track pants and sneakers is a recipe for success.
GREAT OUTDOORS
Functionality Gets An Upgrade
Combining an earthy autumnal colour palette with a diverse variety of textural fabrics, one of our favourite trends of the season saw functional outdoor dressing get a major style upgrade. From classic wax jackets by Woolrich to quilted puffers by HUGO, and multi-pocket technical utility jackets by The North Face, these outdoors essentials came with layered looks on the runways, creating a rich panoply of textural elements that help to give this trend depth and character. Utility staples such as cargo pants, brushed-cotton button-down shirts and hiking boots are the glue that sticks this trend together, while the chunky rollneck sweater - beautifully crafted at Bergans of Norway and Marc O'Polo this season - reinforces the tactile sophistication of our new favourite trend.
DRESSED-UP DENIM
Denim Smartens Up
Even a menswear genre as timeless as denim cycles through trends, and while only last year the runways were embracing oversized shapes and distressed looks, it appears that denim has graduated into a more mature and smarter style category if the shows of Prada and Louis Vuitton are anything to go by. The ubiquitous denim shirt is less of a ‘western’ style this season, with dressier cutaway collar options by Mustang leading the way. Jeans have also taken a turn for the more elevated, with the likes of Levi's and Lee Wrangler producing deliciously slim fit styles in lightweight denim cloths. These are great styled with textural layers, such as a suede jacket by Karl Lagerfeld or a tailored corduroy jacket, bookended with some sleek suede Chelsea boots.
LONG-LINE COATS
Tall, Dark, and Handsome
If you want to look statuesque and elegant this season, then the long-line coat will be your best friend. These classic menswear silhouettes were all over the AW24 runways and rightly so because they are statement garments that really give your looks a stamp of stylish authority. Whether it’s a traditional trench coat by BOSS or a belted wrap-around wool jacket by Scotch & Soda, these long-line styles create masculine silhouettes with a tonne of texture. They cry out for this season’s key footwear trend - the chunky leather boot, with some great renditions at Timberland and G.K. Mayer Shoes. Keep your colour palette muted with tones such as black, grey, taupe, tan and beige creating an understated aesthetic that oozes class and sophistication.
