New in now from New Balance
NEW BALANCE AND JADEN SMITH RELEASE GREY VISION RACER
The futuristic silhouette with a classic New Balance grey twist makes its new debut
The newest NB for Jaden Smith Vision Racer seamlessly blends New Balance’s heritage and ownership of the classic grey sneaker with Smith’s modern, bold and alternative style to create a one-of-a-kind iteration of one of the most iconic silhouettes.
For this latest model, Jaden Smith tapped his love for the New Balance heritage color grey and elevated the Vision Racer with an editorial look and feel. The campaign was styled by Jason Bolden, an American stylist known for his fresh and sophisticated approach to fashion. Using both the shoe’s unique style and classic grey as inspiration, the campaign imagery successfully brought to life the marriage of the colorway’s heritage feel and the futuristic elements of the Vision Racer silhouette.
For New Balance, the NB for Jaden Smith Vision Racer represents a continued evolution of its lifestyle catalogue and focus on sustainability goals and initiatives.